Mia Biagini Design › Out of Focus

Out of Focus is an on-campus exhibition that aims to inform the audience on the topic of ADHD and the people who suffer from it. This exhibition aims to lower the amount of misunderstanding and dismissal that is often given to the topic of ADHD and similar medical conditions.

3D RENDERS

LACK OF FOCUS
An overall symbol and representation of ADHD, the title of this exhibition is large and bold on the first wall when entering the gallery space. Awaved slab of frosted glass hangs in front of the logotype made with custom neon lights. The light of the words shine through the glass, but parts of the text that arent as close to the waved glass become intentionally blurry.

SPIRALLING DEPRESSION
Using symbolism that is both surreal and visceral, the human form is used to represent the feelings of depression often felt by sufferers of ADHD. The human form is posed in a knealing position, sobbing and expressing defeat. From this form we see a spiral about, originating from the form’s mind. The spiral and the protrutions coming from it represent the sharp and negative thoughts and feelings that come with such a crippling disorder.

SHARP ANXIETY

A fourth symptom that comes with ADHD is often anxiety. Along with depression, anxiety can be filled with worry, panic, and a sense of being overwhelmed. The audience can experience the sharp feelings associated with this anxiety as they pass polygon forms that protrude from the walls. As viewers walk past this wall before walking out, they are encountered with an almost unrecognizable version of themselves projected back at them using motion tracking technologies.

A JUMBLED MIND

Along with a lack of focus and depression, ADHD sefferers often feel like their mind is racing a mile a minute, with many intertwined thoughts and feelings. Branches that grow from the ceiling represent trains of thought, with intricate light fixtures being flashes of memories or ideas. Branching off of these stems are quotes from real ADHD sufferers expressing what it can sometimes feel like to have ADHD or not be able to easily remember things or access thoughts.

CREATIVE BRIEF

CONTENT & INTERACTION
Objects to be shown would include abstract representations of the mind of an ADHD sufferer. Other objects may include visual representations of scattered thoughts from this point of view as well. These displays strive to be interactive and visually stimulating, immersing the audience in the experience of others and creating engaging and memorable reactions.

TARGET AUDIENCE
The primary audience for this exhibition would be young adults and students. School faculty, educational groups, and the general public make up the secondary audience. The audience must navigate to the art building on-campus in which the show is held. The gallery can accomodate approximately 10 to 20 people.

TONE OF VOICE
Because the topic of ADHD and disability in general can be incredibly personal for some people, a certain amount of caution needs to be taken when discussing or presenting these topics, both in visual and textual forms. Information should be presented as factual and unbiased, but still strike an emotional response through the presentation and validity of the information given.

VISITOR OUTCOMES
We want the audience to leave this exhibit informed about the topic of ADHD and people who suffer from ADHD.we want to lower the amount of misunderstanding and dismissal that is often given to the topic of ADHD and similar medical conditions.